About Us

It takes courage to build a business. We built CourageCRM because every business owner deserves a system that matches that courage.

The path to CourageCRM didn't begin in a boardroom or a tech lab. It began in the trenches of business ownership. It was the conversations Jeff Walters has had with hundreds of business owners across North America who were doing everything right and still feeling like something was missing. The passion was there. The talent was there. The work ethic was undeniable. But the systems, the foundations and infrastructure that turns effort into results and relationships into revenue, wasn't.

That gap is what Walters & Associates was built to close. Remember, "just because you are an expert in a skill, a trade or a profession, doesn't mean you know how to run a business in it." For years, through advisory engagements, leadership programs and business consulting, the W&A team has helped founders, owners and leaders build businesses that don't just survive- but win. And through every one of those conversations, one truth kept surfacing: the business owners who struggled most weren't struggling because they lacked ability. They were struggling because they lacked the right systems with the right support behind them.

CourageCRM is the answer to that challenge. Built on the same foundation of trust, relationship and results that defines everything Walters & Associates does, CourageCRM brings enterprise-level CRM capability to the business owner who is ready to stop running on instinct and start running on systems. It is not just a product. It is the entry point to a different way of operating — one where your pipeline is visible, your follow-up is automatic, your clients are never forgotten, and your business finally runs the way it deserves to.

Behind CourageCRM is a seasoned, experienced and deeply committed team — business-savvy professionals who understand what it takes to build, grow and sustain a business in today's market. We are not a faceless company. We are operators, advisors and strategists who have been in the room with business owners at their best and their most overwhelmed. We built this platform because we believe every single one of them deserves better tools and better support.

CourageCRM is a Walters & Associates platform. That means everything we stand for — Share. Serve. Solve. — is built into every interaction, every support conversation and every decision we make on your behalf.

Leading in business requires Courage.

Winning in business requires CourageCRM.

A Walters & Associates Platform

MEMBERSHIP Options

The decision is simple.

We built a solution for every leader.

Launched

The foundation is set. The system is live. You're already ahead.

Replace scattered contacts, missed follow-ups and lost leads with 1 system that keeps your entire pipeline visible.
Turn daily effort into measurable, repeatable results, without starting from scratch.
Know exactly where every prospect and client stands, every single day.
Pre-built funnels and website templates ready to deploy on day one : no blank canvas, no wasted time getting started.
You built the business. Now implement the system that runs it.

Start Plan

Ascent

More features. More support. More momentum. The obvious choice for the serious operator.

Everything in Launched PLUS expanded features that scale your sales process without scaling your workload.
Pre-built and ready on day one, with a team behind you helping you use them effectively.
Automate the follow-up, the nurture and the touchpoints that keep your pipeline moving.
Direct support from the Courage CRM team, so the system works the way your business works.
If this resonates, Ascent is your answer.

Start Plan

steadfast

The full system. The full team. Nothing held back.

Everything in Ascent PLUS the complete CourageCRM feature set, without limitation.
Pre-built assets configured, optimized and performing for your specific business.
The deepest capability, the broadest access, and the highest level of support we offer.
A dedicated partnership with the CourageCRM and Walters & Associates team behind your growth.
You've decided you will win. This is built for that.

Start Plan

CLEAR EXPECTATIONS

TOTAL TRANSPARENCY

We believe in earning your trust every single month. That means no opaque reporting, no hidden fees, and absolutely no long-term traps. Just clear, predictable growth that you can measure and rely on.

How transparent is your company?

You will have full access to our strategy, execution process, and real-time performance metrics. We provide clear, itemized reporting so you always know exactly where your investment is going.

Are there long-term contracts?

No. We operate on a clear, month-to-month membership model. We believe in keeping you as a client by delivering consistent, measurable results, not by locking you into a legal trap. We do charge a nominal setup fee to offset our up-front costs, but you can opt out if the system is not right for you.

What deliverable guarantees do you offer?

Our memberships include strict, upfront service level agreements. If we say a campaign will launch on a Tuesday, it launches on Tuesday. Predictable delivery is the core of our business model.

Winning In Business Requires CourageCRM.

MEMBERSHIPS

Launched Tier
Ascent Tier
Steadfast Tier

COMPANY

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#300- 1100 Burloak Drive

Burlington, ON, Canada

L7L 6B2